ABOUT

I produce commercially driven campaigns across studio, location, and fast-paced eCommerce environments, leading multi-day productions from concept through to delivery while managing budgets, crews, timelines, and logistics.

My experience is diverse, from high-volume product and apparel shoots to brand campaigns with stronger narrative and lifestyle direction, allowing me to adapt the production approach to the needs of the brand, channel, and output. I understand how to build efficient systems that maintain consistency across high SKU counts without losing visual quality.

Working closely with agencies, brands, creatives, and photographers, I help shape cohesive visual worlds through production, styling, and set design balancing strong creative direction with commercial performance.

I’m am most motivated by working with brands that approach production with care, quality, and responsibility.

Charli x